The Key To Treating Your Customers Better

7 months ago by Martha Obike 138 Views

While marketing your products and advertising your business is crucial to the growth of your brand, the way you treat any customer that walks through your doors will define your brand's perception to others.

Nothing can make up for bad customer service, even great advertising. Word of mouth passed around by your customers has a greater impact than any great marketing campaign. The key in achieving more sales and growing bigger is in treating your customers better and with respect. Here's some tips to guide you on dealing with and treating your customer base better.

A simpler customer experience

Make your customer experience a lot simpler. Your customer should always have a seamless and easy experience. Your customer shouldn't have to go through unnecessary stress just to purchase your services or products.

Most times, when customers want to make an inquiry, they do not really know who to speak to for their needs to be better attended to. It is important that you make it easy for the customer to speak with the right person, better equipped to handle the situation.

Often times the customer usually has to go through different parties or department in the company before their concerns can be attended to. Eliminate the long tedious process of the customer having to go through different parties for their needs to be handled.

Admit to your mistakes

As the popular saying goes, “the customer is king”, and “the customer is always right”. Try to adopt this approach to your business. When a customer makes a complaint about your products or the nature of your services, don't try to prove you are right but rather recognize your mistakes.

Don't spend your time looking for who to admit to the mistakes. If you were wrong, it's important you admit to your mistakes and then work on correcting it. Doing this will leave a good impression and feeling on the customer, giving them a great customer experience. And ensuring that it motivates them to keep doing business with your brand in the future.

Limit people creating the customer experience

While it's frustrating and also unprofessional to transfer a customer to another representative if someone else has already been dealing with them. This will make the customer feel unwanted and frustrated that their concerns won't be adequately attended to. They will also feel that they are not dealing with the right business or brand.

Whoever starts the process of dealing with one customer should be the one who finishes it too, to enable a seamless and smooth customer experience for the customer and create a positive feedback too.

Personalize humanity into the customer experience

When there are a lot of customers to attend to, there is usually pressure on the employees who answer customer's requests to do so in a certain amount of time and to handle a minimum number of requests in a given working day.

While the pressure can get real, it is important that your customer representatives personalize humanity into each customer experience, making sure that they act human and treat each customer like the humans they are.

They should also handle each customer concerns or complains in a formidable approach that creates a good perception of your brand on them and feeling good about themselves too. They will go home, knowing that they came to the right place. This will in turn, create a great customer- brand relationship.

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